Born from the belief that no one should feel vulnerable or alone when they ask for help, our mission is to provide a simple, discreet way for people to seek support in moments of uncertainty or danger especially in social environments.

The Ask for Angela charity provides free training and digital assets, to make implementation in bars, clubs, restaurants, pubs, and other venues as easy as possible. Our number one priority is helping to improve safety for people who feel harassed or unsafe - creating safer spaces for everyone.

We believe in the power of partnership. By working hand-in-hand with venues, local communities, and national organisations, we’re building a trusted movement that prioritises wellbeing, respect, and kindness.

As a charity, we’re committed to:

• Keeping people safe, supported, and heard.
• Empowering staff and volunteers with clear tools and guidance to respond confidently and sensitively.
• Protecting the integrity and heart of the original Ask for Angela idea ensuring it remains inclusive, recognisable, and rooted in care.
• Advocating for a positive culture shift in hospitality and public spaces, where safety is a shared responsibility.

We’re driven by compassion, guided by evidence, and fuelled by belief in the kindness of others. Every person who asks for Angela deserves immediate, respectful support and we’re here to make sure that happens.